Image campaign of Deutscher Abbruchverband
The website of DA and all social media channels with a new look
The Deutscher Abbruchverband – DA (German Demolition Association) has launched an image campaign at the instigation of its working group juniors. This was drawn up by a PR steering committee set up specifically for this purpose together with a Cologne advertising agency. The aim of the image campaign is to rejuvenate and modernise the entire external image of the association. Central graphic means of the campaign are 6 mission statements (key visuals). These images are the red thread that should run through all communication channels and means of communication of the association.
These mission statements are intended to show that the demolition industry is a progressive sector with its finger on the pulse of time and at the cutting edge of technology. That’s for example the issue of sustainability in demolition is central. The members of the DA have been working sustainably for decades. They promote recycling. Concrete becomes new concrete. Many outsiders do not know this, but it is the daily bread of our members and thus one of the important messages to be transported.
The pictures and the further upcoming measures of the campaign were presented to the members at the General Assembly 2020 held yesterday in Cologne. The association’s website, which went online yesterday after the relaunch, was also presented there. The mission statements have a central function on the newly designed website and in all social media channels of the DA.